Archive for September 2013

How to Audit Existing Google Adwords Campaign?

If you setup a new campaign, you can easily structurize your Adwords campaign as per your wish. But if you are going to handle the existing Adwords campaign then you need to know the current performance of the Adwords campaign to improve the same. So, where do you start? and how do you start?. Please find the below presentation to know the step by step procedure to audit existing campaign effectively.

Campaign Audit Roadmap:

  • Campaign Level Analysis
  • -Settings
  • -Scheduling Analysis
  • –Day Part Analysis
  • –Hourly Data Analysis
  • -Geographic Location Analysis
  • Adgroup Level Analysis
  • -Keyword
  • -Adtext

Read more