Today, I would like to share some ideas with you regarding negative keyword analysis to improve your campaign performance. After go through this blog post, you will get an idea to analyze the negative keywords for your PPC campaign. Please find the below example to analyze the negative keywords throughout this blog.
Example Campaign Details:
Product : Laptop Batteries
Moto: selling laptop batteries
As everyone knows, Google Adwords keyword tool gives you the keyword ideas for analyzing the negative keywords. If you provide the laptop batteries you will find the below kind of keyword ideas as shown in the screenshot. As per our scenario, we need to block the charging, charge etc.. from the above screenshot.
We can use the Bing keyword research tool for analyzing the negative keywords. You can find some sample keywords which shows through the Bing research tool using laptop batteries as a keyword. Using the below list, we can get “computer battery”, “computer batteries”, computer etc.. as our negative keywords
Ubersuggest is one of the good tool to analyze the keyword ideas to block the unwanted keyword list. It will show you the ideas like the below format
For example “laptop batteries”+a related keywords are
- laptop batteries and chargers
- laptop batteries austin
- laptop batteries at best buy
- laptop batteries asus
- laptop batteries at walmart
- laptop batteries atlanta
- laptop batteries amazon
- laptop batteries and power cords
- laptop batteries atlanta ga
We can use the Youtube search to find our negative keywords, based on the Youtube suggestion, we can take the negative keywords office, hacking, “how to fix”, repair, “how to option” and “how to recycle”. After the suggestion, we can put how as a negative keyword to block any procedure related queries.
You can find the negative keywords through Google search suggestions. If you put laptop batteries then you will reach the below ideas. We can take the negative keyword as wiki, review etc.. After completing this, you can put “laptop batteries a”, laptop batteries b” etc.. to find out other negative keyword suggestions.
Google normally provide searches related section for every search queries. You can select the negative keyword based on these suggestions. For our example, you can find life and gateway as the negative keywords. So you can search your targeted keyword to find searches related to your query.
Other Search Engine Suggestions:
We can use Ask.com and Yahoo.com to find more suggestions about the targeted keyword. Once you put the laptop batteries then we can able to explore many more ideas for generating negative keywords.
In general, we need to block the below common keywords when we are going to create the campaign for ecommerce websites.
- Case study
For further clarification, you can contact [email protected] to rectify all your Adwords related queries. If you want to add some more useful tools then you are most welcome to add it in the comment section.